How Accountants Can Profit From The Subscription Economy

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In this episode, Blake and Ron Baker discuss the subscription economy. They delve into the origins of the terminology and how CPAs and accountants can provide more value to their clients by prioritizing relationships over services. This is a must-listen for anyone interested in the subscription industry, which is projected to surpass $1 trillion by 2025.

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  • (00:00) - Preview: A firm can't be everything to everyone
  • (01:16) - Earn Free CPE
  • (01:33) - Welcome Ron Baker to the show
  • (03:11) - What does "subscription economy" mean?
  • (04:33) - What does the subscription model look like for accounting firms?
  • (13:10) - If I'm not billing hourly, how do I make sure that my team doesn't get completely overwhelmed?
  • (16:41) - Why there is a shortage on accountants?
  • (26:39) - Power of different pricing models
  • (32:48) - Why don't accountants charge based on how many assets they manage?
  • (42:37) - What CPA firms do to impact people's lives
  • (45:28) - How accountants can approach thier clients in a different way
  • (51:21) - Amazon never would have happened if Jeff Bezos thought like an accounting firm
  • (57:24) - Accounting firms want to change but don't
  • (01:04:47) - What does the future of accounting look like?
  • (01:06:32) - How to contact Ron Baker

Connect with Our Guest, Ron Baker


Learn more about Verasage


Get Ron's book

"Time's Up!: The Subscription Business Model for Professional Firms":

Connect with Blake Oliver, CPA


Creators and Guests

Ron Baker
Ron Baker
Quest: To bury the billable hour and timesheets. Founder of VeraSage Institute. Radio Talk-Show Host, The Soul of Enterprise, on @VoiceAmericaTRN
How Accountants Can Profit From The Subscription Economy
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